The Comeback Is Way Harder Than The Come Up.

I know what it takes to build a business.  I know because I’ve done it. I know what it’s like to start something from nothing, to watch it grow. I know what it’s like to make money, to get important connections. I know that it takes an exceptional amount of focus, energy, balls, luck, and tenacity. Grit that you’ve never had before.

Steadiness you project but don’t really feel.

I even know what it’s like to have what you built slide out of your hands. And slip away. To lose control of something because you make a cascade of wrong decisions.

To drink way, way, way too much as you watch it burn. I know what it’s like to come within a hair’s breadth from turning your family into ash. I know what it’s like when your ego lashes out and flails.

I know what the death throes feel like. And I know what it’s like to be defeated.

“What am I, if not this,” Ronda Rousey said when she lost her title.

I know what it’s like to have someone want to help but there’s no helping you right now. You decline the help.

And I know what it’s like to consider all of that shit and say, fuck it, I’m still building something. Because I have to. Because I can’t not.

When you are coming back, you have to work twice as hard. You’re coming back from the abyss. Pulling yourself out of hell itself. You remember the bruises. You remember your own failures. You’re older, and it’s harder to summon the mania required to win. You want to avoid them but that might be a proxy for avoiding your work.

You remember that it was hard, hard, hard and you had to work a long, long time with an uncertain outcome. Naturally, we want to avoid that. You are fighting not only the challenge of building something but ghosts and memories of bruises.

We have to claw back from whatever abyss we are in and fight the Curse of Knowledge. You know your limitations and what you struggled with last time and you have to get past them.

Except that if you don’t understand that it’s harder, you’ll have no chance. You’ll be guaranteeing your failure because you won’t bring the fuel to climb the mountain.

You can know all of this, embrace it and you still might fail. You still might self-destruct or something.

But if you don’t live on the edge and with the edge, you will fail. You won’t be anything more than some mediocrity. And if you are too afraid to try, you’ll have to live with that, too.

Christopher Patrick Johnson

Christopher Patrick Johnson is a ghostwriter, startup founder, entrepreneur, and a dad in the pacific northwest. He is more than a little obsessed with processes. He lives with his family of 4 in Richland, WA.